KnowDemand / Blog
BlogNotes on cross-border demand
Short pieces on how origin markets get ranked, what a demand order changes about a plan, and the questions worth asking before the budget is committed.
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Measured in the buyer's own language
A market read only in English will always look smaller than it is. Demand that was never counted looks exactly like demand that was never there.
Read the postOne destination, many demands
A destination is never one product. It is as many products as there are markets looking at it, and an average of genuinely different intentions is a shape nobody actually holds.
Read the postThe origin market nobody is bidding on
There is a country somewhere that already wants what you sell, and nobody is competing for it. When a market is obvious, the price of attention there reflects the number of bidders, not the amount of demand.
Read the postDemand has an order. Most plans ignore it.
Almost every growth plan treats the world as a flat list of countries. Demand is not flat. It has an order, and a plan that ignores it still works, just slowly and at the wrong price.
Read the postStart here
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